IMAX Comes Home

What do we have to look forward to from IMAX in the coming year? A quick look through the United States Patent and Trademark Office’s website gives us a nice glimpse.  This past year, the company registered the IMAX trademark to cover a number of goods and services:

  • Leasing of portable theaters.  Contacts in the Toronto area reported seeing what they believed to be IMAX’s prototype portable theater at a test location in Milton, Ontario late last year.
  • Consumer electronic products, computer equipment, home theater systems, and gaming equipment.  Although IMAX did not have a presence at this year’s Consumer Electronics Show, that’s not to say that we won’t be seeing the IMAX brand licensed on consumer goods later this year.
  • Eyeglasses and sunglasses. This may be along the lines of the custom eyewear certified for REAL D that’s been popping up all over CES.
  • CDs, DVDs, high definition DVDs, optical discs, magneto optical discs and laser discs in the fields of education and entertainment; downloadable audio-visual content in the fields of education and entertainment; 3D glasses.  Included in the application were two photos.  The first was the case for the Under the Sea Blu-ray disc.  The second was this photo of a light weight pair of polarized 3D glasses, recently introduced to some IMAX theaters, with the IMAX logo on the arms:

photo submitted by IMAX Corporation as part of trademark application, USPTO website. IMAX logo (C) IMAX Corporation.

In addition, there’s the trademark for “IMAX Sapphire.”  Originally applied for as “luxury theater services,” this has been changed to now being “luxury movie theaters.” Prepare yourself for the $30 movie ticket.
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