What do we have to look forward to from IMAX in the coming year? A quick look through the United States Patent and Trademark Office’s website gives us a nice glimpse. This past year, the company registered the IMAX trademark to cover a number of goods and services:
- Leasing of portable theaters. Contacts in the Toronto area reported seeing what they believed to be IMAX’s prototype portable theater at a test location in Milton, Ontario late last year.
- Consumer electronic products, computer equipment, home theater systems, and gaming equipment. Although IMAX did not have a presence at this year’s Consumer Electronics Show, that’s not to say that we won’t be seeing the IMAX brand licensed on consumer goods later this year.
- Eyeglasses and sunglasses. This may be along the lines of the custom eyewear certified for REAL D that’s been popping up all over CES.
- CDs, DVDs, high definition DVDs, optical discs, magneto optical discs and laser discs in the fields of education and entertainment; downloadable audio-visual content in the fields of education and entertainment; 3D glasses. Included in the application were two photos. The first was the case for the Under the Sea Blu-ray disc. The second was this photo of a light weight pair of polarized 3D glasses, recently introduced to some IMAX theaters, with the IMAX logo on the arms:
- In addition, there’s the trademark for “IMAX Sapphire.” Originally applied for as “luxury theater services,” this has been changed to now being “luxury movie theaters.” Prepare yourself for the $30 movie ticket.