What’s Up?

Just a few tidbits from here and there:

  • Wanda Cinema Line Corporation, the successor to the 2004 joint venture between China’s Dailan Wanda Group Co. and Warner Brothers International Cinemas, announced an agreement late yesterday with IMAX Corporation for 75 joint-venture IMAX digital theaters in China.  This follows an announcement last November that up to 500 of the circuit’s screens would be upgraded to REALD 3D technology.
  • Lubbock, TX is going big on 3D!  This past November, the WIPO assigned a patent to hometown school Texas Tech University for “REMOTE CONTACTLESS STEREOSCOPIC MASS ESTIMATION SYSTEM.”  If you don’t understand what that means, you might want to talk with Phil Streathers, who, between hosting a 3D training program in January in London and speaking at NAB next month, took the time to chat “Carmen 3D” with the Lubbock Avalanche-Journal’s own William Kerns in an exclusive interview.  Finally, just today, Premiere Cinemas announced they would be turning a vacant Mervyn’s into a 16-plex.  When my local Mervyn’s was converted into the world’s first boothless cineplex, also a 16-plex, the exterior dimensions of the building were not modified and we ended up with two-story tall screens.  Here, however, it looks like there’s going to be quite a bit of construction, because according to Premiere, one of the auditoriums will house an IMAX digital system and 420 seats, with a 6-story tall, 75-foot wide screen!  This will make it just slightly smaller than the IMAX theater in Austin, where the GSCA conference will be held this fall.  The new Premiere 16-plex will also feature two full service bars, but this is Texas after all.
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