Cypress, Calif.—Sep 19, 2011
Christie Achieves World’s First 3D High Frame Rate Alternative Content Demo Using A Single DLP Projector at IBC 2011 “Big Screen” Event
Currently-Available Products From Christie, RealD, and International Datacasting Corporation Delight Exhibitor Community Attendees; Bodes Well for 3D HFR Cinema Content Delivery in 2012
3D HFR Cinema Content Next Up for Technology Leaders
“This demonstration sets the scene for single-projector 3D HFR cinema content delivery, following on James Cameron’s ground-breaking ‘proof of concept’ of HFR cinema content at CinemaCon 2011, which Christie assisted with,” noted Shaw.
The delivery setup used at CinemaCon was a customized solution that used two Christie projectors, broadcast (rather than cinema) servers and unencrypted, chroma sub-sampled color data, and as such, was not intended to be duplicated in cinemas globally when the latest digital 3D content in such widely-anticipated movies as “Avatar 2” and “Avatar 3” and “The Hobbit” are released beginning at the end of 2012.
“Exhibitors are looking for complete systems that can be readily installed in cinema projection rooms to facilitate the rollout of these and other 3D HFR cinema productions, but to do so, technology manufacturers need to step up with cost-effective solutions that seamlessly integrate projectors, servers and 3D cinema equipment,” added Dr. Shaw. “The next step in the 3D HFR solution is for vendors to develop and market new, more powerful and more versatile Integrated Media Block (IMB) server technology to provide the performance and security that exhibitors demand.”
In a related move designed to accelerate the development and adoption of next-generation 3D digital cinema, Christie and James Cameron’s Lightstorm Entertainment, Inc. announced the signing of a milestone, five-year agreement that will see these two industry leaders exchange research, testing, development and technical support on the industry’s most exciting new technology.