PRESS RELEASE: Giant Screen Cinema Association announces 2011 Award Winners

September 21, 2011—The Giant Screen Cinema Association (GSCA)
presented its annual Achievement Awards tonight at the GSCA International
Conference and Trade Show, hosted by the Bob Bullock Texas State History Museum
in Austin, Texas. The awards, sponsored by Technicolor, are given each year to
recognize excellence in filmmaking and marketing in the giant screen cinema
industry. The following awards were presented:

Best Film Produced for the Giant Screen and Best Film for Lifelong Learning

Born to be Wild, IMAX Corporation and Warner Bros.
Pictures

David Lickley, Director; Drew Fellman, Producer; Diane Roberts,Supervising Line Producer

Best Film Produced Non-Exclusively for the Giant Screen

The Wildest Dream: Conquest of Everest

National Geographic Entertainment

Best Cinematography

Born to be Wild, Director of Photography David Douglas

Best Original Score

Born to be Wild, Mark Mothersbaugh composer

Best Sound Design

Tornado Alley

Mike McDonough, Sound Designer

Michael McDonough and Tamara Johnson, Re-Recording Mixers

Tim Archer and Fernando Apodaca, Location Sound Recordists

Blake Marymor, Recordist

Big Idea Award

Dongguan Science Center GSCA Asia Film Expo

Big Shoe (awarded to the member who exemplifies the qualities of a GSCA
volunteer)

John Lewis, Bob Bullock Texas State History Museum

Best Marketing Campaign by a Distributor

IMAX Corporation and Warner Bros. Pictures for Born to be Wild

Best Educational Program

Science Center Singapore for its Sea Rex: Journey to a Prehistoric World Movie Program

Best Film Launch by a Theater (three-way tie)

Omniversum, The Netherlands for its launch of Tornado Alley

Reuben H. Fleet Science Center for its launch of Tornado Alley

IMAX Melbourne Museum for its launch of Born to be Wild

The GSCA film awards are determined by a vote of GSCA members, and marketing awards are determined by a jury of industry marketing experts and past award winners.

IMAX Corporation also presented its Maximum Image Awards at the GSCA event. Two films were inducted into the IMAX Hall of Fame: Mysteries of Egypt and Titanica. The Hall of Fame award honors a film that is at least 10 years old and is voted on by the IMAX theater network. The Pathé IMAX, Eindhoven in The Netherlands was presented the Best Booth Award for a digital theater, and Naval Aviation Museum in Pensacola, Florida, was presented Best Booth Award for a film-based theater.

The awards were followed by a special screening of the 2010 IMAX Hall of Fame winner, Rolling Stones: At the Max. Director and Cinematographer David Douglas, Associate Producer and Editor Toni Myers, Production Manager Diane Roberts and Post Production
Supervisor David Keighley.

About GSCA:

The core purpose of the GSCA is to advance the business of producing and presenting educational giant screen and immersive cinema experiences globally. GSCA’s membership includes more than 250 organizations in nearly 30 countries engaged in the production, distribution, and exhibition of giant screen film experiences. For more information, visit www.giantscreencinema.com.

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