New Cinemark XD Replacing Cannery Row IMAX in Monterey, CA

PLANO, Texas, Nov 03, 2011 (BUSINESS WIRE) — Cinemark Holdings, Inc., a
pioneer in the theatrical exhibition industry, will open a new Cinemark XD,
Extreme Digital Cinema theatre in Monterey, CA. The theatre will be located in
the Edgewater Packing Company building on Cannery Row (640 Wave St., Monterey,
CA 93940) and will open to the public in early December, just in time for the
holiday blockbuster season. Free parking will be available for Monterey County
residents after 4pm, seven days a week, in the Wave St. garage across from the
theatre.

“At Cinemark, our main focus is to create the best movie-going experience
possible. Our guests across the country rave about Cinemark XD,” comments Alan
Stock, Cinemark’s Chief Executive Officer. “The new Cinemark Monterey Cannery
Row 😄 theatre will be the perfect complement to our existing Century Monterey
13 theatre and will open in time for this holiday season’s biggest movies,
including Sherlock Holmes, Mission Impossible: Ghost Protocol, War Horse and
many others.”

“We are pleased to welcome Cinemark to Cannery Row with their newest and most
exciting style of movie experience, Cinemark XD: Extreme Digital Cinema. As the
Central Coast’s premiere visitor destination, we know that our 3-4 million
visitors a year and local residents will appreciate and enjoy the
state-of-the-art technology in 2D and 3D movie viewing,” said Ted J. Balestreri,
Chairman and CEO, Cannery Row Company.

The Cinemark Monterey Cannery Row 😄 theatre will offer customers one of the
largest auditoriums in the city. This unique auditorium offers a complete
entertainment environment featuring a wall-to-wall and ceiling-to-floor screen,
plush seating and a custom JBL sound system with higher end components and 7.1
capable digital surround sound. The digital images will be delivered by a Doremi
server and a Barco DLP digital projector, which offers the brightest light
standards in the industry. The 😄 auditorium will exhibit the newest movies
every week, including 2D and RealD 3D pictures. This marks the fifteenth 😄
auditorium to open in California. Since 2009, Cinemark has opened over 50 new
Cinemark 😄 auditoriums in 40 markets and 16 states across the country.

Customers can check showtime information and purchase tickets for the
Cinemark Monterey Cannery Row 😄 online at http://www.cinemark.com . This theatre will
also offer many customer preferred options including Cinemark’s famous
freshly-popped popcorn, Coca-Cola fountain beverages, favorite candy brands and
a large selection of snack options.

About Cinemark Holdings, Inc.

Cinemark Holdings, Inc. is a leading domestic and international motion
picture exhibitor, operating 436 theatres with 4,983 screens in 39 U.S. states,
Brazil, Mexico and 11 other Latin American countries as of June 30, 2011. For
more information go to http://www.cinemark.com .

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